Search Engine Optimisation

There are a lot of myths and different opinions and ideas about the correct search engine optimisation strategies and the best way of doing things. We spent extensive time studying the information from Google and Yahoo about how their indexing robots look at a site and what is recommended. As far as possible we stay within these guidelines and boundaries. Anyone who guarantees you a top search engine ranking is either not telling you the whole truth, using unethical techniques to get you the ranking or using obscure keywords that are probably never searched for. The problem with using unethical methods such as keyword stuffing and doorway pages is that they will get you a high ranking quickly but as time goes on the major search engines filter this out and your rankings will drop or the page may even get banned from the search engines.

Here at First Call Web Design we only use organic search engine optimisation techniques which will improve your rankings over time far better than any form on unethical techniques.

We make no guarantees that you will get a top ranking straight away but we do guarantee that the search engines will treat your site with respect and you they will not penalise you.

The major search engines we ensure your site is submitted to are, Google, Yahoo, Live search (formerly MSN search) Ask and AOL Search. All these submissions are done manually and have the site maps submitted where applicable. We also set your site up with Google Analytics which enables you to keep an eye on how you site is working.